Kaulig Racing announced Grizzly Nicotine Pouches, owned by American Snuff Company, LLC (ASC), an affiliate of the RJ Reynolds Tobacco Co., will be a major primary sponsor on the No. 10 Chevrolet with driver Ty Dillon during the 2025 NASCAR Cup Series season.
Grizzly Nicotine Pouches will debut the new partnership on Dillon’s No. 10 Chevrolet at the 2025 Daytona 500 and will be the primary sponsor for eight additional races throughout the season.
Grizzly Nicotine Pouches, a tobacco leaf-free product, will also have a major associate position on Dillon’s entry all season, including the season kick-off Cook Out Clash at Bowman Gray Stadium in Winston-Salem, N.C., the home of RJ Reynolds for nearly 150 years.
The team will also feature The Fallen Outdoors organization, a non-profit that organizes outdoor adventures for veterans, Gold Star families and active-duty service members to bring together like-minded people who find comfort in each other through common interests, according to media reports.
“This is an absolute honor,” said Dillon, who was announced as Kaulig’s full-time driver last October. “Kaulig Racing has offered me the best opportunity I have ever had in the Cup Series and bringing on a partner like Grizzly Nicotine Pouches is really humbling.
“I understand the heritage of the company and the value of great sponsors, so I am just so anxious to get busy and deliver great results for everyone.”
