La Flor Dominicana has appointed Eddy Guerra as its new vice president of marketing and brand development, marking a significant expansion of the company’s leadership team.

Guerra brings extensive experience to the role, having recently concluded a five-year tenure at Davidoff, where he served as head of brand marketing USA and senior brand manager for Davidoff of Geneva USA. His career also includes marketing positions at Altadis U.S.A. and Gurkha, giving him a deep understanding of the premium cigar industry.

“It’s a great honor to work alongside the legendary Gomez family,” Guerra said in a press release. “La Flor Dominicana has achieved incredible milestones, and I’m grateful for their trust in me to help elevate the brand even further.”

This newly created position signals La Flor Dominicana’s commitment to strategic growth.

“We are thrilled to welcome Eddy to the La Flor Dominicana team,” company founders Litto and Ines Gomez said in a joint statement. “His passion for cigars, industry knowledge, and strong relationships make him a tremendous asset. We look forward to working together to take La Flor Dominicana to new heights.”