British e-cigarette manufacturer IVG has announced it will cease distribution of disposable vapes nearly three months ahead of the upcoming nationwide ban on the products.
In a press release, the company revealed its plans to fully transition to rechargeable, refillable, and reusable alternatives within the next 60 days.
The UK government’s ban on the sale of disposable e-cigarettes is set to take effect on June 1, 2025, as part of a broader initiative to reduce environmental waste and curb youth vaping. With less than two months until the regulation is enforced, trading standards authorities are urging retailers to stop ordering disposable vapes and begin clearing existing stock.
IVG announced on March 1 that it would stop supplying disposables 90 days before the ban in a proactive move to support the legislation. The company’s disposable products are currently sold in more than 45,000 retail locations across the country, including major chains such as Tesco, Sainsbury’s, Morrisons, Asda, Shell, BP, WHSmith, and Euro Garages.
In a statement, IVG’s marketing manager Rhett Morrissey emphasized the company’s commitment to responsible practices and environmental sustainability.
“We are committed to supporting this regulation to ensure our products are used in safe and responsible conditions, paving the way for a more sustainable future. The ban on disposable e-cigarettes is an important step towards industry responsibility, and we wholeheartedly welcome this change,” Morrissey said. “Over the past 18 months, we have worked closely with trading standards and regulatory bodies to implement strict protocols in preparation for this transition.”
IVG’s goal is to become the first of the UK’s top three e-cigarette brands—alongside SKE Crystal and ELF—to completely eliminate disposable products from its portfolio.
Over the past two years, the e-cigarette industry has steadily moved toward more sustainable alternatives. Leading brands including IVG, Blu, ELF, and Lost Mary have all introduced rechargeable and refillable vape devices in anticipation of tighter regulations.
The UK’s ban follows growing concerns over the environmental impact of single-use vapes, which contain lithium batteries and plastic components that are difficult to recycle.
