A County judge in Minnesota has issued an order banning High Light Vapes from operating in the state, following a lawsuit by Attorney General Keith Ellison that accused the company of illegally marketing vaping products to children.

The Florida-based company, known for selling vapes disguised as highlighters, agreed to the court order as part of a settlement. The design was allegedly intended to help school-age children conceal the devices, a violation of Minnesota laws prohibiting deceptive marketing of tobacco products to minors.

Under the terms of the agreement, High Light Vapes must stay out of the Minnesota market or face a $50,000 penalty and possible contempt of court sanctions if it violates the order.

“I will not tolerate selling vaping products to appeal to young people in Minnesota,” Ellison said in a statement Thursday. “And I will continue to use the tools afforded to my Office to stop deception, consumer fraud, and other unlawful practices and prevent a generation of younger Minnesotans from becoming hooked on nicotine.”

The court’s decision is part of ongoing efforts by state officials to crack down on youth-targeted vaping products amid growing concerns about underage nicotine use.

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