Top Takeaways:
- JTI Malaysia appointed Didier Ellena managing director effective Jan. 5, 2026.
- Ellena brings 30+ years at JTI, with leadership roles across Europe and Russia.
- Outgoing MD Juliana Mohd Yahaya moves to VP, Sales & Marketing, JTI North Asia.
Japan Tobacco International (JTI) Malaysia has appointed Didier Ellena as its new managing director, effective Jan. 5, 2026, according to the company.
Ellena has more than 30 years of experience at JTI and has held management roles across multiple markets, including Hungary, the Adriatic region, Russia, France, and Italy.
JTI Malaysia said that Ellena will oversee the company’s overall business strategy and operations, with a focus on sustainable growth, regulatory compliance, and responsible business practices.
“I am both honored and excited to take on this role and to lead the JTI Malaysia team,” Ellena said, adding that Malaysia is “a strategically important market” for JTI.
Ellena succeeds Juliana Mohd Yahaya, who was appointed managing director of JTI Malaysia in October 2023. JTI said Yahaya will move to a new role as vice president, sales and marketing, within JTI North Asia.
