Top Takeaways:
- China’s e-cigarette exports totaled $10.598 billion in 2025, down 3.31% from 2024, customs data show.
- December exports were about $974.3 million, down 3.67% YoY and 11.09% MoM.
- The U.S. remained the largest destination (over $4.1B, 38.72% share), while UK shipments were pressured by the June 1, 2025, disposable ban.
China’s e-cigarette exports declined in 2025, with full-year shipments totaling US$10.598 billion, down 3.31% from US$10.961 billion in 2024, according to year-end export data from China’s General Administration of Customs.
In December 2025, China exported about US$974.3 million worth of e-cigarettes and related “personal electronic atomizing devices,” according to the data, down 3.67% year over year and 11.09% month over month.
The export totals spanned 292 countries and regions, with the United States ranked as China’s largest destination market in 2025. Exports to the U.S. exceeded US$4.1 billion, accounting for 38.72% of China’s total e-cigarette exports for the year and up 10.91% from 2024, according to the data summary.
The United Kingdom ranked second, with 2025 exports valued at US$1.178 billion, representing 11.12% of the annual total. The data summary attributed the year-over-year decline of about 3.38% in shipments to the UK to the country’s single-use vape ban, which took effect on June 1, 2025.
Other top destinations in the 2025 rankings included Germany, South Korea, the United Arab Emirates, Russia, Malaysia, Japan, Canada, and the Netherlands, reflecting continued demand across Europe, the Middle East, and parts of Asia.
In Southeast Asia, the summary placed Malaysia in the top 10 with exports of US$363 million, and Indonesia and the Philippines ranked in the top 20. It reported that Malaysia’s 2025 total was down 5.54% year over year, citing policy changes, including total vape bans, implemented by various Malaysian states.
The ranking also showed shifting demand patterns in Latin America, with Paraguay listed among the top 20 destinations for the first time, with export value of US$94.36 million, up 37.23% from 2024.
