By Timothy S. Donahue

Top Takeaways:

• Next up: PCA 2027 scheduled for March 5–8 in Las Vegas
• Strong showing: 2026 event drew 262 exhibitors and nearly 6,000 attendees
• Momentum: Leadership cites high engagement and business activity across premium cigar sector

The Premium Cigar Association is heading back to Las Vegas in 2027, announcing that its next annual trade show will take place March 5–8, following what organizers described as a highly successful 2026 event in New Orleans.

PCA26 drew 262 exhibitors, nearly 2,540 retailers representing 970 accounts, and more than 5,900 attendees, underscoring continued engagement and growth across the premium cigar segment.

PCA CEO Joshua Habursky pointed to the strength of activity on the show floor as a key indicator heading into next year. “The energy on the show floor, the quality of business being done, and the enthusiasm from our members made it clear that this was one of the most impactful trade shows in recent history,” Habursky said.

The annual PCA trade show remains a central commercial event for the premium cigar industry, serving as a primary venue for product launches, retailer ordering, and supplier-retailer engagement ahead of the selling season.

The return to Las Vegas reflects a familiar rotation for the event, which has historically alternated among major convention markets, with Nevada often serving as a high-capacity hub for exhibitors and large-scale attendance.

Industry participation levels at PCA26 indicate steady demand across the premium segment, particularly among independent retailers and boutique manufacturers who rely on the show for order placement and relationship-building.

PCA leadership has increasingly emphasized the show’s role not only as a buying event but also as a platform for broader industry coordination, including regulatory discussions, advocacy efforts and supply chain alignment.

With 2027 dates now set, the organization is expected to build on that momentum, as early indications point to continued exhibitor expansion and sustained retailer turnout.