By Timothy S. Donahue
Top Takeaways:
- Growth goal: UK-based vape manufacturer IVG aims to reach £1 billion ($1.35 billion) in annual revenue within the next three years.
- Expansion plans: The company said it will invest in international product launches, supply chain expansion, AI-driven operations and logistics, and increase its workforce.
- Retail footprint: IVG products are sold through major UK supermarket chains and through approximately 40,000 retail outlets nationwide.
UK-based vaping company IVG has set a goal to generate £1 billion ($1.35 billion) in annual revenue within three years as it accelerates its international expansion and invests in technology, logistics and product development.
Founded in 2016 by Ahsan Bawa and headquartered in Preston, England, IVG has grown from a regional vape startup into an international brand, with products now sold in multiple overseas markets. The company operates under Hadi SM Investments, which said that future investment will focus on expanding global distribution, strengthening supply chains, and supporting new product launches.
“We are proud to continue building a business in Lancashire that is competing on the global stage,” Bawa said.
According to the company, IVG currently employs more than 180 people in Lancashire and 250 across the United Kingdom. It plans to expand its workforce as part of its next phase of growth, while continuing to invest in AI-driven operational systems and technology infrastructure.
IVG said its products are stocked by major UK retailers, including Tesco, Asda, Morrisons, and Sainsbury’s, and are available at approximately 40,000 retail locations nationwide.
“Over the last few years we have invested heavily into innovation, technology, operational infrastructure and international expansion while continuing to create jobs and invest back into the UK economy,” Bawa said.
The company added that it remains committed to expanding its operations in Lancashire despite its growing international presence. Parent company Hadi SM Investments also said it owns a UK commercial property portfolio valued at more than £100 million, which supports its broader business operations.
