By Timothy S. Donahue
Top Takeaways:
- Exclusive rollout: Nicokick will exclusively sell zone’s new Spicy Mix-Pack and serve as the only online retailer offering the complete spicy nicotine pouch lineup ahead of PBR Teams Wildcatter Days.
- Retail partnership: The agreement expands Nicokick’s relationship with ITG Brands as online sales continue to grow in the U.S. nicotine pouch category.
- Brand momentum: Nicokick said sales of zone nicotine pouches increased 158% on its platform during 2025.
Nicokick has been chosen as the exclusive online launch partner for ITG Brands’ expanded lineup of premium nicotine pouches. The partnership grants the e-commerce retailer exclusive rights to several new products as the brand seeks to strengthen its presence in the growing U.S. nicotine pouch market.
Under the agreement announced prior to PBR (Professional Bull Riders) Teams Wildcatter Days in Oklahoma City, Nicokick will become the exclusive online retailer for the complete spicy flavor lineup from the zone. This lineup includes Jalapeño Lime, Spicy Strawberry, and Spicy Mango, as well as the new Spicy Mix-Pack. The products are available in nicotine strengths of 6 mg and 9 mg.
“Zone has been one of our top-performing brands, and this partnership gives adult nicotine consumers who shop with us something they can’t find anywhere else,” said Peter Grafstrom, senior vice president of commercial partnerships and growth at Haypp Group, Nicokick’s parent company.
According to Nicokick, sales of zone products on its platform increased 158% during 2025, making it one of the retailer’s fastest-growing nicotine pouch brands.
The agreement grants Nicokick exclusive access to several products for a limited time. The Spicy Strawberry flavor will be available online exclusively through Nicokick until October 2026. Additionally, the Spicy Mango flavor will be sold online exclusively through Nicokick for at least six months, even though it will also be available in select brick-and-mortar stores. Furthermore, Nicokick will exclusively offer the new Spicy Mix-Pack.
“Innovation is what drives the zone brand, and every new product starts with understanding what our legal adult consumers are looking for next,” said Jose Cabrera, executive vice president of marketing at ITG Brands. “Partnering with Nicokick gives us an exciting platform to introduce these bold new products to consumers during one of the summer’s premier events.”
