BBK Tobacco & Foods LLP and Olympic Reef LLC announced in an Arizona federal court filing that they had resolved their dispute over the “Juicy” trademark. BBK originally registered “Juicy” in 2006—and later updated its registration in 2020—for products such as rolling papers and pipes.

The complaint alleged that Olympic Reef’s use of “Juicy” alongside other descriptive terms—for example, in product names like “Juicy Joints,” “Super Juicy’s,” and “CBD Juicy Joints”—created a likelihood of consumer confusion.

U.S. District Judge David G. Campbell issued an order on the same day, canceling a case management conference scheduled for Wednesday and directing that the case be dismissed with prejudice within 30 days. The terms of the settlement have not been made public.

Additionally, BBK is engaged in a separate trademark dispute in the same Arizona court with Central Coast Agriculture over the term “Raw.” This week, U.S. District Judge Michael T. Liburdi delivered a mixed ruling on opposing summary judgment motions in that case between the tobacco and cannabis companies.

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