Top Takeaways:

• Despite a nationwide ban on flavored vapes, 64% of Ukrainian users continue to use them, with only 0.2% ceasing usage post-ban.
• Over half of users (53.7%) are circumventing the ban by mixing their own flavored liquids, raising concerns about unregulated and potentially harmful substances.
• A significant majority (78.5%) of Ukrainians believe that the government should focus more on educating smokers about quitting and supporting transitions to less harmful alternatives, rather than imposing bans.

Despite Ukraine’s legislative efforts to curb flavored e-cigarette usage, recent data indicates that the ban has had limited impact on consumer behavior.

A survey conducted by the Razumkov Center, commissioned by the NGO European Choice of Ukraine (ECU), revealed that while 56.6% of Ukrainians are aware of the ban, a substantial 64% continue to use flavored vapes. Only a marginal 0.2% have ceased usage since the ban’s implementation.

The study also highlighted a trend where 53.7% of users are purchasing individual ingredients to concoct their own flavored liquids, sidestepping the ban. Taras Klymenko, head of ECU, expressed concerns over this practice, stating, “Such products could be particularly dangerous, as the concentration of harmful or even prohibited substances is impossible to regulate.”

The ban, effective since July 11, 2024, prohibits the sale of flavored tobacco and vaping products, aligning with the World Health Organization’s Framework Convention on Tobacco Control and the European Union’s Tobacco Products Directive. It also mandates updated health warnings on tobacco product packaging, covering 65% of the surface area, and includes QR codes linking to cessation support services.

However, the survey indicates that enforcement challenges persist. Approximately 76% of respondents believe that such bans drive consumers to seek prohibited products through illegal markets or from other countries. Furthermore, 78.5% advocate for the government to prioritize educating smokers about the benefits of quitting and supporting those who opt for less harmful alternatives.

Klymenko emphasized the need for a balanced approach, stating, “Experience with electronic cigarettes has proven that bans are not always effective – we also need to control circulation and inform both young people and adults.”