Top Takeaways:

  • UK C-Store campaign surpasses 1,000 letters urging Business Secretary Jonathan Reynolds to reconsider the Tobacco and Vapes Bill due to threats to store safety and economics.
  • Retailers fear new obligations could provoke violence, undermine livelihoods, and push consumers underground to illicit tobacco markets.
  • Paul Cheema, spearheading the ‘Protect Your Store’ initiative, warns the bill is “dangerous” and could inflict irreparable harm on independent convenience stores and staff.

More than 1,000 letters from convenience store owners have been sent to Business Secretary Jonathan Reynolds, as part of the nationwide “Protect Your Store, Have Your Say” campaign, expressing deep concern over the proposed Tobacco and Vapes Bill’s impact on small businesses.

Driven by independent retailer Paul Cheema, the campaign enables storekeepers to submit pre-written objections via an online platform. “Retailers are stepping up because this Bill poses a real threat to our livelihoods and the communities we serve,” Cheema said. “This isn’t just bad policy, it’s dangerous.”

The campaign warns that new restrictions—such as tighter ID checks, advertising bans, and limitations on vape flavors—could provoke customer aggression. “We all want to help reduce smoking, but not at the expense of our staff safety or livelihoods,” Cheema emphasized, adding that illicit shops already fail to enforce age checks.

Statistics show the convenience sector employs roughly 437,000 people in over 50,000 stores, more than 70% of which are independent. The industry is expected to contribute over £50 billion (US$67.7 billion) annually by 2026, underscoring its economic importance.

Campaigners claim the government’s Impact Assessment grossly underestimates effects on small retailers. They argue the Bill may do little to reduce youth vaping but could divert legitimate trade to black-market sellers.

Retailers also point out that large firms received high-profile government support, such as in the steel bailout, yet over 445,000 convenience store jobs risk going unprotected. As Cheema put it: “We’re not asking for handouts. We’re asking to be heard.”

Although health advocates broadly support the legislation—designed to ban sales to anyone born after January 1, 2009, restrict vape displays, and tighten licensing—the convenience sector argues the Bill lacks nuance and fails to safeguard small retailers.

The campaign urges Reynolds to pause the Bill’s progress through the House of Lords and consult more thoroughly with independent store owners. The letters highlight the unintended consequences that could ripple across high streets—higher compliance costs, staff absenteeism from customer confrontations, and loss of legitimate revenue.

Industry experts suggest potential compromises: tailoring ID check enforcement, implementing phased rollouts, and providing grants to offset compliance costs.

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