By Timothy S. Donahue
Top Takeaways:
- Luxury pricing: France has listed the BHK 58 at €370 ($429) per cigar.
- Behike flagship: The cigar is Cohiba’s most expensive regular offering.
- September start: The French price takes effect Sept. 1.
The Cohiba Behike BHK 58, the latest and largest member of Habanos S.A.’s ultra-premium Behike line, has been listed at €370 ($429) per cigar in France, offering one of the first official retail price markers for the cigar as it moves toward a broader commercial release.
The price appears in the latest French tobacco price schedule and takes effect on Sept. 1. The BHK 58 is expected to be sold in boxes of 10, setting the French retail price at €3,700 ($4,292) per box.
A date for the boxes to reach French tobacconists has not yet been announced.
The price makes the BHK 58 the most expensive cigar in Habanos’ current portfolio, ahead of the other three Cohiba Behike vitolas. In France, the BHK 52 sells for €193 per cigar, the BHK 54 for €244, and the BHK 56 for €270.
The €370 price is roughly 37% more than the BHK 56.
Habanos formally unveiled the BHK 58 at the Festival del Habano in Havana in February 2025, marking the 15th anniversary of the Cohiba Behike line. The cigar measures 178 millimeters (7 inches) with a 58 ring gauge, making it the largest Behike ever produced.
Like the existing Behikes, the BHK 58 incorporates medio tiempo, the scarce tobacco leaves that can develop at the top of certain sun-grown tobacco plants. Habanos said the tobacco comes from plantations in San Juan y Martínez and San Luis in Cuba’s Vuelta Abajo region.
The company also introduced redesigned packaging for the Behike line, featuring NFC technology and unique identification codes to improve product authentication.
The BHK 58 initially entered the French market as part of a 15th-anniversary Behike collection featuring all four sizes, priced at €1,780. The forthcoming 10-count box will mark its move toward a standalone commercial release.
The cigar’s arrival caps a development process that spans several years. A 58-ring-gauge Behike was tested as early as 2019, but it did not join the portfolio then. Habanos ultimately revived the concept for Behike’s 15th anniversary and gave the cigar its world premiere at the 2025 festival.
The launch was accompanied by another sign of how far the luxury end of the Cuban cigar business has moved. A Cohiba Behike 15th Anniversary humidor containing 400 cigars sold for €4.6 million ($5.3 million) at the festival’s charity auction, setting a record for a Habanos humidor.
However, even at €370, the BHK 58 will not be France’s most expensive cigar.
The Davidoff Oro Blanco is officially priced at €600 per cigar, while the Davidoff Oro Blanco Special Reserve 111 Years is priced at €750. French tobacco price records confirm both prices.
The latter is also priced at €750 in other European markets. Davidoff says its Dominican blend combines seven tobaccos from five distinct micro-terroirs in the Dominican Republic, with a combined age of 111 years.
Still, the BHK 58 sets a new high-water mark for Habanos’ regular portfolio and widens an already substantial price gap between Behike and much of the Cuban cigar market.
