Key points:
- Reynolds will add local manufacturing and national trade marketing positions.
- Non-tobacco nicotine products, including vapor and oral pouches, grew from 12.7% to 17.6% of all nicotine sales between 2023 and 2024.
- A certain percentage of consumers who want nicotine are looking for alternative products that don’t contain tobacco.
Reynolds American is set to expand its North Carolina operations in 2025, creating 300 new jobs as the company increases production of its Velo Plus smokeless nicotine pouches.
The move reflects a broader industry shift toward non-combustible nicotine products, which have gained significant market share in recent years.
Reynolds said will add local manufacturing and national trade marketing positions, following the hiring of 500 workers in 2024 to support its smokeless nicotine expansion.
Non-tobacco nicotine products, including vapor and oral pouches, grew from 12.7% to 17.6% of all nicotine sales between 2023 and 2024, per Management Science Associates (MSA) data.
“A certain percentage of consumers who want nicotine are looking for alternative products that don’t contain tobacco,” said MSA Senior Vice President Don Burke, underscoring the ongoing shift away from traditional cigarettes.
Reynolds’ Tobaccoville facility, spanning two million square feet, is BAT Group’s largest manufacturing center globally, capable of producing a variety of nicotine products.
As consumer preferences evolve, Reynolds is positioning itself at the forefront of the smokeless nicotine market, reinforcing its competitive stance in the industry.
