By Timothy S. Donahue
Top Takeaways:
- Ambitious goal: Shenzhen aims to reduce its smoking population by 250,000 people over the next four years.
- WHO recognition: The city recently received praise from the World Health Organization for its tobacco-control efforts.
- Regional expansion: Shenzhen’s anti-smoking model is now being expanded across China’s Greater Bay Area.
Shenzhen is setting an ambitious new tobacco-control target, aiming to reduce its smoking population by 250,000 over the next four years as officials expand anti-smoking efforts across southern China.
The city, widely regarded as a pioneer in China’s tobacco-control movement, recently received recognition from the World Health Organization for its efforts to curb smoking and strengthen public health protections. Shenzhen is among several Chinese cities, such as Beijing, that have reached or are operating at levels consistent with the Healthy China 2030 smoking target.
China’s national Healthy China 2030 initiative calls for reducing adult smoking prevalence to 20% by 2030. Shenzhen was among the first Chinese cities to adopt comprehensive tobacco-control regulations and has progressively tightened restrictions on public smoking over the past decade.
Officials say the city now plans to build on those efforts by significantly reducing smoking prevalence through expanded public health campaigns, cessation programs and enforcement initiatives, according to media reports.
The new target is part of a broader strategy to improve public health outcomes and to support China’s national objective of reducing smoking rates. Authorities also noted that Shenzhen’s approach is increasingly used as a model for the broader Greater Bay Area, which encompasses major economic centers such as Hong Kong, Macau, and Guangzhou.
China remains the world’s largest cigarette market, with more than 300 million smokers and significant tax revenues from the state-controlled tobacco industry.





