By Timothy S. Donahue
Top Takeaways:
- Revenue grows: Oettinger Davidoff reported 2025 sales of CHF 545.3 million, up 2.5% despite geopolitical and economic challenges.
- Core brands lead: Sales growth was driven by the Davidoff and Zino brands, while the company gained market share in premium cigars.
- Expansion continues: The company invested in manufacturing capacity in the Dominican Republic and Honduras.
Oettinger Davidoff closed its 150th anniversary year with higher sales despite global economic and geopolitical headwinds.
The Swiss premium cigar manufacturer reported 2025 sales of CHF 545.3 million (US $680 million), a 2.5% increase in real terms over 2024. The family-owned company said the results came despite challenges, including U.S. tariffs, the strength of the Swiss franc, and shifting consumer demand.
Growth was led by the company’s own-brand cigar portfolio. Sales of its flagship Davidoff brand rose 2.4%, while Zino posted a 16.1% increase, continuing its recent momentum. Oettinger Davidoff also cited strong performance in its Partner Markets & Duty Free EMEAA (Europe, Middle East, and Africa) region and continued growth in the United States as key contributors to the year’s results.
Chief Executive Officer Beat Hauenstein said the results reflected both the company’s resilience and its long-term strategy.
“I am very pleased to see that we were able to close our 150-jubilee year with a very good performance, he said. “Our latest results are a testament to the resilience of our outstanding teams around the globe and the clarity of our mission: be the undisputed global leader in the handmade premium cigar business.”
Hauenstein said the company’s focus remains on expanding market share while upholding its commitment to product quality and consistency.
Production of premium handmade cigars totaled 36.6 million in 2025, down from 38.5 million the previous year. Oettinger Davidoff said the 4.9% reduction was a deliberate adjustment to align production with global market volatility and broader macroeconomic conditions, not a decline in manufacturing capability.
The company continued to invest heavily in its vertically integrated “crop-to-shop” business model throughout the year. A new blending center opened at its manufacturing operation in Villa González, Dominican Republic, while its facility in Danlí, Honduras, was expanded with additional box-making capacity and a new fermentation complex to support future demand for its premium cigar brands.
Retail expansion also remained a priority. In 2025, Oettinger Davidoff opened seven new Davidoff stores and renovated four existing locations. The company plans to open nine additional boutiques across Europe, Asia, and Africa this year and to renovate five more flagship locations, including stores in Zurich and Hong Kong.
Beyond its commercial performance, the company highlighted ongoing investments in sustainability and corporate responsibility, including the publication of its third annual Human Rights Due Diligence Report, the expansion of solar energy infrastructure at its manufacturing facilities, and the modernization of working conditions in the Dominican Republic and Honduras.
Looking ahead, Hauenstein said Oettinger Davidoff will continue to execute its five-year Aspire727 strategy, which focuses on brand growth, sales execution, operational excellence, and leadership development. “Our focus now is on scaling these proven successes… ensuring that Oettinger Davidoff remains at the forefront of the handmade premium cigar industry,” he said.
